About: Insaka eCommerce Academy

We know eCommerce. We know how to sell online in South Africa. We want to share this knowledge with others. Our online courses are designed to teach you how to start or improve your online store, avoid the common pitfalls and reach the business success that you dream of.

The Insaka Community is a Mastermind group of like-minded South African online entrepreneurs who network and work together to achieve success.

About: Warrick Kernes

Serial entrepreneur with 11 years eCommerce experience in South Africa and Europe. Winner of London’s 2009 Young Businessman of the Year Award. Founder of the SA award winning online store Action Gear (founded 2010, exited 2018). Guest lecturer on eCommerce at WITS Business School to MBA students and he has also talked on eCommerce for JP Morgan (S&P 500). Warrick sits on the Education Committee for the eCommerce Forum Africa and is also a regular contributing writer for the SA Entrepreneur Magazine. 

In 2017 Warrick founded the Insaka eCommerce Academy and is now dedicated to growing SA’s eCommerce industry through these online learning courses and the Insaka Community.

Connect with Warrick on LinkedIn, Instagram & Strava

Read More About Warrick

Throughout schooling and university Warrick started and got involved with several start-up businesses of which most failed spectacularly and a few which gained traction but lacked in management execution to reach a reasonable level of success.

These failures and minor successes inspired Warrick to want to learn more and in enroll in the three year Bcom Entrepreneurial Management degree at University of Johannesburg starting in 2004 which he completed and followed up with a one year Honours post graduate degree in Strategic Management in 2007.

With certificates and theoretical knowledge in hand he felt that he would benefit greatly by gaining experience within a first-world business environment and this lead to Warrick and his (now) wife Camilla moving across to Europe in 2008.

Within days of arriving Warrick joined a fast growing tech start-up as the second employee. Working closely with the founders and playing an active role in the growth and massive expansion of the eCommerce business lead to the nomination and selection as the winner of London’s Young Businessman of 2009 in the HSBC Business Awards. This experience gave him the confidence to return home to South Africa to open his own business. 

It was in 2010 that Warrick founded Action Gear. The business started originally as “Action Cameras” and was the first company in SA to start selling GoPro. The website was launched on the XCart eCommerce platform which, while good at the time compared to other options, had serious limitations so as the business and product range expanded the team sought better ways to represent the business online and subsequently moved to the Magento eComm platform. This back end change coincided with with the rebranding to Action Gear in 2013. The company growth spiked again when Action Gear’s sales Director won the contract to import, distribute and retail the DJI range of consumer drones. The growth put a strain on our Magento operations and so the company adapted again by upgrading to the Shopify platform in 2017 which better served the needs of the business and customers.

Through the years Action Gear and the team won several awards and Warrick was interviewed on multiple shows including 5FM, 947, 702 Talk Radio, KykNet, The Expresso Show, The Big Small Business Show on Summit TV and more. In 2012 Action Gear was selected as one of SA’s most entrepreneurial companies and awarded an entrepreneurial bursary from J.P Morgan for a two year program with Raizcorp worth R250k. A highlight award achieved was when Action Gear was selected above all of South Africa’s leading eCommerce retailers in the 2015 eCommerce Awards to win the “Best Customer Service” Award.

Warrick has gone on to talk at many of the South African eCommerce conferences and meet-ups around where he presents on topics ranging from “Starting an online store from scratch” to “Excelling at eCommerce service delivery”, “How to win Black Friday ” and more. These talks have also expanded to guest lecture presentations at the WITS Business School where he addresses the MBA class about the challenges of Start-ups and eCommerce.

Early in 2018 Warrick exited Action Gear to start a new business which would allow him to scale up his passion for sharing his experience in eCommerce and helping others to start and grow their online stores. And so, the Insaka eCommerce Academy was born.

It’s not all work and no play though as Warrick has taken on multiple ultra distance endurance races of which a few are listed below: 

  • Comrades Marathon x3 (PB = 8:56)
  • SkyRun 100km Mountain Run (23:05)
  • 947 and Cape Town Cycle Tours (Respective PBs = 2:32 & 3:06)
  • Burg & Bush, Sani2C (PB = 7th Overall in the 2018 Sani2c with partner Darren Ryan) & Wines2Whales (PB = 1st place mixed team with Nicolette Griffioen in the 2015 Pinotage race)
  • Podium finishes at 2x Full Moon Adventure Races 
  • Xterra, IronMan 70.3 & Full IronMan (PB = 11:28)
  • Cycled 4,650km from Joburg2Kili on single speed Qhubeka Buffalo bicycle and summitted Kilimanjaro. This was a fund raiser for the Qhubeka charity.

Connect with Warrick on LinkedIn, Instagram & Strava

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