5 Lessons from the Connect Summit 2019 5 min read 

Last week was the Connect Summit 2019 which was held in Joburg on Tuesday and again in Cape Town on Thursday. The speaker line up included speakers from Shopify, PayFast, Insaka, Bid or Buy and more… 

Following the event we’ve engaged with many of the attendees to find out their best take away lessons from the event. We’ve summarized the Top 5 Lessons below: 

1) eCommerce in SA is booming!

If any of the attendees were uncertain of the future of eCommerce in South Africa, by the end of the event they had been bombarded with stats and success stories so that they knew for sure that if they hadn’t yet started building their eCom business, they had better start now before they were left behind. 

2) Trust is key to success 

Many of the presentations mentioned or referred to the dire need for website owners to ensure that their website had as many trust factors as possible. This is for customers who are landing on your site for the first time and aren’t sure if they can trust your site. More trust factors will bring in more sales.  

3) Starting an online store is easier today than ever before 

With website building platforms like Shopify and service integrations which take a lot of the hassle off your hands, it really is easier than ever before to launch and grow your own eCommerce business in South Africa. You ought to use and leverage all of these great services to streamline your business and allow you to scale quickly. 

4) Marketing is essential for success 

Some online businesses have a mentality that if they build a great site then people will just find the site and buy from them. This is however far from the truth and the only way to drive sales and to create a sustainable business is through a solid digital marketing strategy. 

5) The customer isn’t always king but they should be treated that way

Even in a market full of competition, SME businesses can still create a sustainable competitive advantage by focusing on delivering excellent product expertise and customer service. This is why a customer will choose to shop with your SME online store instead of a big competitor. 


To hear about future eCommerce events in South Africa join SA’s biggest eCommerce Community by clicking the green button below. 

Warrick Kernes

Warrick Kernes

eCommerce Expert

Recognised as one of South Africa’s leading experts in eCommerce Warrick Kernes has started multiple online stores with some reaching consistent sales of over R1m per month. Warrick is the founder and CEO of the Insaka eCommerce Academy and is dedicated to growing SA’s eCommerce industry and helping entrepreneurs to start and grow their own successful online stores. 

Thurs10amLIVE Ep10: Which SA Payment Gateway to use

Which South African payment gateway should you use for your online store?

How to Remove “Powered by Shopify” from Footer

If you want to remove the “Powered by Shopify” text from the footer of your Shopify site then this easy-to-follow tutorial will show you exactly…

Podcast: Rouan Kruger interviews Warrick Kernes

In this podcast episode of The Thrive Factor you are going to learn how to start and scale a successful eCommerce business.

Thurs10amLIVE Ep1: How to import products into South Africa

Would you like to start importing goods into SA but you’re not sure where to start or if you need an import license or even  how to go about applying for an import license.

Warrick’s Article in the Entrepreneur Magazine

The November 2018 edition of the Entrepreneur Magazine includes a great article written by Warrick about how to start an online store with a limited budget. Get your copy to read the article. PS, Warrick also writes regularly for the Entrepreneur Magazine Blog so check out some of his other online articles too.

Amazon Announces Opening in South Africa!

Read about Amazon’s announcement of their opening in South Africa which is set to revolutionize the SA eCom market

Marketing Funnels in eCommerce

What is a marketing funnel and how can you use it to grow your eCommerce sales?

How to measure the ROI on Adwords if you’re not selling a product on your site

Do you want to know how to measure the success of your digital marketing campaign or the ROI on your Adwords budget? Is your website selling a service or promoting your store and you aren’t able to measure sales as your return metric? This quick tutorial gives you four ways to measure the ROI on your non-eCommerce site.

Thurs10amLIVE Ep8: Should I hire a website developer or build it myself?

Website developers will convince you that it is too complicated to try yourself and that you should pay them to do it for you. But how hard is it really…

5 Lessons from The Connect Summit 2019

Following the successful Connect Summit of 2019 we’ve summarized the top five lessons, as told by our students who were at the event.

eLearning Courses

Browse the selection of free and premium courses to help you get started on your eCommerce journey.

Free Resources

Browse our range of free eBooks, Toolboxes, Communities and Learning Opportunities. 

Ready to get started?

Get in touch, or create an account

Join Our Newsletter

Sign up today for free and be first to get notified on new updates

Opt In Source