5 Lessons from the Connect Summit 2019 5 min read 

Last week was the Connect Summit 2019 which was held in Joburg on Tuesday and again in Cape Town on Thursday. The speaker line up included speakers from Shopify, PayFast, Insaka, Bid or Buy and more… 

Following the event we’ve engaged with many of the attendees to find out their best take away lessons from the event. We’ve summarized the Top 5 Lessons below: 

1) eCommerce in SA is booming!

If any of the attendees were uncertain of the future of eCommerce in South Africa, by the end of the event they had been bombarded with stats and success stories so that they knew for sure that if they hadn’t yet started building their eCom business, they had better start now before they were left behind. 

2) Trust is key to success 

Many of the presentations mentioned or referred to the dire need for website owners to ensure that their website had as many trust factors as possible. This is for customers who are landing on your site for the first time and aren’t sure if they can trust your site. More trust factors will bring in more sales.  

3) Starting an online store is easier today than ever before 

With website building platforms like Shopify and service integrations which take a lot of the hassle off your hands, it really is easier than ever before to launch and grow your own eCommerce business in South Africa. You ought to use and leverage all of these great services to streamline your business and allow you to scale quickly. 

4) Marketing is essential for success 

Some online businesses have a mentality that if they build a great site then people will just find the site and buy from them. This is however far from the truth and the only way to drive sales and to create a sustainable business is through a solid digital marketing strategy. 

5) The customer isn’t always king but they should be treated that way

Even in a market full of competition, SME businesses can still create a sustainable competitive advantage by focusing on delivering excellent product expertise and customer service. This is why a customer will choose to shop with your SME online store instead of a big competitor. 


To hear about future eCommerce events in South Africa join SA’s biggest eCommerce Community by clicking the green button below. 

Warrick Kernes

Warrick Kernes

eCommerce Expert

Recognised as one of South Africa’s leading experts in eCommerce Warrick Kernes has started multiple online stores with some reaching consistent sales of over R1m per month. Warrick is the founder and CEO of the Insaka eCommerce Academy and is dedicated to growing SA’s eCommerce industry and helping entrepreneurs to start and grow their own successful online stores. 

How to Start an Online Business for Almost Free

In order to get your eCommerce business started you first need to find a suitable product and research if people will buy this item online in SA. Once you’ve ticked the product box then…

Enrollment for “Your Online Store” Open

Learn how to start your online store with this step by step course which shows you exactly what to do to start and build a South African online store.

Which Shopify Price Plan is right for you?

Which Shopify Price Plan is right for you? Calculate exactly what Shopify will charge you on each price place

Free August Webinar Training Series

Register for this FREE and POWERFUL training webinar presented by eCommerce expert Warrick Kernes to discover the BEST products to sell online in SA.

[Podcast] Interview on 2OceansVibe Radio

Warrick is interviewed on 2OceansVibe Radio about what SA entrepreneurs can do to start and grow their own eCommerce business

What Products Can’t You Sell Online in South Africa?

Here’s a list of prohibited products which you cannot sell online in South Africa…

Live: Review of DHL Africa eShop

DHL has brought the world’s biggest retailers to SA through their new app, the Africa eStore. What does this mean for us South African business owners…

Thurs10amLIVE Ep1: How to import products into South Africa

Would you like to start importing goods into SA but you’re not sure where to start or if you need an import license or even  how to go about applying for an import license.

How to Validate your Business on Google

How to Validate your Business on Google to get your company to appear on Google Maps. This is also how to get your business information to show on the right side of the Google search page results when you search for your own website.

Shopify Connect eCommerce Summit – FLASH SALE: Save 17% on Tickets

Limited time discount for tickets to the Shopify eCommerce Summit happening in Johannesburg and Cape Town this July

eLearning Courses

Browse the selection of free and premium courses to help you get started on your eCommerce journey.

Free Resources

Browse our range of free eBooks, Toolboxes, Communities and Learning Opportunities. 

Ready to get started?

Get in touch, or create an account

Join Our Newsletter

Sign up today for free and be first to get notified on new updates

Opt In Source