Click and Collect – Why we should all be using it  4 min read

International trends can often take a few months to show up in the South African market and it seems to be the same with Click and Collect. If you walk any high street in Europe or the malls of the US you’ll see almost every shop window advertising that they offer Click and Collect.

Amazon has over 13,000 collection points just inside the UK and over 37% of shoppers in the UK are selecting Click and Collect as their preferred delivery option.

Why?

Because it’s a WIN – WIN – WIN situation for the customer, the retailer and the pick up point. Let’s see why:

Why Click and Collect is a WIN for the customer?

  • They don’t have to wait around for deliveries
  • The can collect at their convenience
  • If the product or size is wrong they can return it on the spot (if at a retailer)
  • They can still get online deals and discounts
  • If in a retailer you can speak to a sales rep for advice

Why Click and Collect is a WIN for the e-tailer

  • You help customers which don’t have a reliable delivery address
  • You don’t have the potential cost of multiple delivery attempts
  • Customers from the informal sector can buy off your site confidently
  • Very remote customers often prefer to pick it up at at their closest town

Why Click and Collect is a WIN for the pick up point

  • Higher foot fall which increases sales
  • They get a handling fee for each parcel

Photos from the stores on Regent Street in London

How established is Click and Collect in South Africa? 

We’re already seeing Click and Collect lockers being set up at Engen garages by DSV and at Sasol garages by Makro. Postnet has been promoting their Postnet-to-Postnet service as a Click and Collect option.

We’ve seen some big SA retailers promoting that customers shop on their websites and then collect at their closest stores. Some of the early adopters include Checkers, Woolies, CTM, Edgars and Clicks. 

The award winning start-up Zande is making good progress to set up Spaza shops in townships as as pick up points.  

But the one South African company to have already established a great Click and Collect ecosystem is Pargo. 

Pargo have over 2,200 collection points already set up and have partners with multiple eCommerce sellers so that they can offer Click and Collect to their customers. Customers can shop on any Pargo partner website and then select to pick up the order from the location most convenient to them. This could be their local Caltex, Spar, Clicks, Lewis or even the convenience store on the corner.

This is fast becoming a preferred shipping option for a lot of customers shopping online in South Africa so if you’re selling online then you should seriously consider offering Click and Collect on your site. You never know how many customers are leaving your checkout because you’re not offering Click and Collect.

 

Do you want to learn more? 

Click the button below to watch Warrick Kernes Facebook Live video where he explains his experience in Europe regarding Click and Collect.  

Warrick Kernes

Warrick Kernes

eCommerce Expert

Recognised as one of South Africa’s leading experts in eCommerce Warrick Kernes has started multiple online stores with some reaching consistent sales of over R1m per month. Warrick is the founder and CEO of the Insaka eCommerce Academy and is dedicated to growing SA’s eCommerce industry and helping entrepreneurs to start and grow their own successful online stores. 

Thurs10amLIVE Ep4: Preparing for the Festive Season Rush

In this free video training Warrick explains what you need to do to prepare your inventory, plan your deals, how to work with suppliers and couriers and lots more

Thurs10amLIVE Ep5: Managing inventory of an online store

Controling your inventory becomes a high priority as soon as you get staff working with you. Learn from…

How to Sell a Lot on Takealot.com

Find out how to start selling on takealot.com and how to grow your sales on Takealot. This free training video will answer all the questions you have about how to sell on Takealot

Which Shopify Price Plan is right for you?

Which Shopify Price Plan is right for you? Calculate exactly what Shopify will charge you on each price place

How to Validate your Business on Google

How to Validate your Business on Google to get your company to appear on Google Maps. This is also how to get your business information to show on the right side of the Google search page results when you search for your own website.

Drop Shipping Suppliers in South Africa

Learn how to start a drop shipping business and how to find drop shipping suppliers in South Africa.

Thurs10amLIVE Ep6: Should you outsource your warehousing for your eCommerce business?

Would it be easier and more efficient for your eCommerce business to have someone else manage your inventory? Could you actually save money in the process?

How to Start an Online Business for Almost Free

In order to get your eCommerce business started you first need to find a suitable product and research if people will buy this item online in SA. Once you’ve ticked the product box then…

Join the Free SA eCommerce Community on Facebook

Join South Africa’s eCommerce Community group where online business owners and like minded entrepreneurs come together to grow their businesses. Share your expertise and experience to help others and also ask for help with your challenges.

How to Remove “Powered by Shopify” from Footer

If you want to remove the “Powered by Shopify” text from the footer of your Shopify site then this easy-to-follow tutorial will show you exactly…

eLearning Courses

Browse the selection of free and premium courses to help you get started on your eCommerce journey.

Free Resources

Browse our range of free eBooks, Toolboxes, Communities and Learning Opportunities. 

Ready to get started?

Get in touch, or create an account