Click and Collect – Why we should all be using it  4 min read

International trends can often take a few months to show up in the South African market and it seems to be the same with Click and Collect. If you walk any high street in Europe or the malls of the US you’ll see almost every shop window advertising that they offer Click and Collect.

Amazon has over 13,000 collection points just inside the UK and over 37% of shoppers in the UK are selecting Click and Collect as their preferred delivery option.

Why?

Because it’s a WIN – WIN – WIN situation for the customer, the retailer and the pick up point. Let’s see why:

Why Click and Collect is a WIN for the customer?

  • They don’t have to wait around for deliveries
  • The can collect at their convenience
  • If the product or size is wrong they can return it on the spot (if at a retailer)
  • They can still get online deals and discounts
  • If in a retailer you can speak to a sales rep for advice

Why Click and Collect is a WIN for the e-tailer

  • You help customers which don’t have a reliable delivery address
  • You don’t have the potential cost of multiple delivery attempts
  • Customers from the informal sector can buy off your site confidently
  • Very remote customers often prefer to pick it up at at their closest town

Why Click and Collect is a WIN for the pick up point

  • Higher foot fall which increases sales
  • They get a handling fee for each parcel

Photos from the stores on Regent Street in London

How established is Click and Collect in South Africa? 

We’re already seeing Click and Collect lockers being set up at Engen garages by DSV and at Sasol garages by Makro. Postnet has been promoting their Postnet-to-Postnet service as a Click and Collect option.

We’ve seen some big SA retailers promoting that customers shop on their websites and then collect at their closest stores. Some of the early adopters include Checkers, Woolies, CTM, Edgars and Clicks. 

The award winning start-up Zande is making good progress to set up Spaza shops in townships as as pick up points.  

But the one South African company to have already established a great Click and Collect ecosystem is Pargo. 

Pargo have over 2,200 collection points already set up and have partners with multiple eCommerce sellers so that they can offer Click and Collect to their customers. Customers can shop on any Pargo partner website and then select to pick up the order from the location most convenient to them. This could be their local Caltex, Spar, Clicks, Lewis or even the convenience store on the corner.

This is fast becoming a preferred shipping option for a lot of customers shopping online in South Africa so if you’re selling online then you should seriously consider offering Click and Collect on your site. You never know how many customers are leaving your checkout because you’re not offering Click and Collect.

 

Do you want to learn more? 

Click the button below to watch Warrick Kernes Facebook Live video where he explains his experience in Europe regarding Click and Collect.  

Warrick Kernes

Warrick Kernes

eCommerce Expert

Recognised as one of South Africa’s leading experts in eCommerce Warrick Kernes has started multiple online stores with some reaching consistent sales of over R1m per month. Warrick is the founder and CEO of the Insaka eCommerce Academy and is dedicated to growing SA’s eCommerce industry and helping entrepreneurs to start and grow their own successful online stores. 

Warrick’s Article in the Entrepreneur Magazine

The November 2018 edition of the Entrepreneur Magazine includes a great article written by Warrick about how to start an online store with a limited budget. Get your copy to read the article. PS, Warrick also writes regularly for the Entrepreneur Magazine Blog so check out some of his other online articles too.

Free Webinar (Apr 4th): Sourcing Winning Products

Join this free webinar to learn how to find winning products that will sell well online in South Africa.

Thurs10amLIVE Ep3: How to run your online store from a virtual office

If you want to run your online business remotely or if you want to live the life of a digital nomad then the tips within this free video will set you on the right path

Marketing Funnels in eCommerce

What is a marketing funnel and how can you use it to grow your eCommerce sales?

How to Start an Online Business for Almost Free

In order to get your eCommerce business started you first need to find a suitable product and research if people will buy this item online in SA. Once you’ve ticked the product box then…

Amazon Announces Opening in South Africa!

Read about Amazon’s announcement of their opening in South Africa which is set to revolutionize the SA eCom market

Shopify Connect eCommerce Summit – FLASH SALE: Save 17% on Tickets

Limited time discount for tickets to the Shopify eCommerce Summit happening in Johannesburg and Cape Town this July

Enrollment for “Your Online Store” Open

Learn how to start your online store with this step by step course which shows you exactly what to do to start and build a South African online store.

Stay Productive through Load Shedding (Entrepreneur Mag)

How to keep yourself and your business productive during the load shedding which has recently hit South Africa.

Free August Webinar Training Series

Register for this FREE and POWERFUL training webinar presented by eCommerce expert Warrick Kernes to discover the BEST products to sell online in SA.

eLearning Courses

Browse the selection of free and premium courses to help you get started on your eCommerce journey.

Free Resources

Browse our range of free eBooks, Toolboxes, Communities and Learning Opportunities. 

Ready to get started?

Get in touch, or create an account