Do you want to measure your Adwords ROI?
Doing this for a traditional eCommerce store is as easy as setting up a conversion goal (i.e. completed sale) and tracking its success. If your website is built to drive traffic to your off-line business or to generate leads then measuring the return from your digital marketing spend requires a bit more of a creative approach. Watch the video below to see what you can do to track the ROI on your Adwords budget…
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